Introducing the EveryBlock publisher program

Sep272011

Today we’re excited to launch the EveryBlock publisher program, a way for local news publishers to use EveryBlock to promote their stories, build their social media following and interact with people who read their articles via our site.

If you run a local news site in an EveryBlock city, you’re probably familiar with “media mentions” on EveryBlock. Basically, we index all local media and blogs by location, so that EveryBlock users will get notified whenever their followed places are mentioned in the news. With this new publisher program, you can “claim” your site on EveryBlock and get access to a number of features that are designed to help you grow your site.

To claim your site, click on the name of your publication in any EveryBlock media mention and follow the steps to verify your account. Once you’ve verified it, you can do the following:

  • Add links to your Facebook and Twitter accounts to help you grow your fans and followers. These links will show up next to your articles on EveryBlock, and if someone shares one of your articles from EveryBlock on Twitter, the tweet will include your Twitter handle.
  • Upload a logo, which will appear on all of your media mentions to increase the visibility of your stories and build greater awareness for your publication.
  • Auto-subscribe to all your media mentions on EveryBlock, which means you’ll get an e-mail whenever somebody comments on one of your stories on EveryBlock — so you can engage with neighbors who are interested in your stories.
  • Manually tell us to refresh your feed so your latest news is posted sooner. Right now we check each media source for updates once an hour, but if you’ve just published some breaking news, this lets you tell us about it more quickly.

We’re excited about this initial batch of features and we’re planning to add more in the upcoming months, so stay tuned.

If you have any questions or feedback for us, please feel free to comment below or contact us via e-mail.

Also, if your publication isn’t listed on EveryBlock and you write about neighborhood news, we invite you to let us know.

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